The Other Half Of The Battle

When I was a kid if I wasn’t out on my BMX bike or playing pick-up sports with my friends, I loved watching afterschool and Saturday morning cartoons!
Some of my favorites were Transformers and Duck Tails, and of course GI Joe…
At the end of every GI Joe episode there’d be a short public service announcement that taught kids important lessons.  

They’d always ended with:
Child: “Now I know.”
One of the Joes:  “And, knowing is half the battle.”
Janell has a great saying that goes great with that famous GI Joe message:
“When you know better it’s on you to do better.”
BUT, I’ve often found people have a really hard time with the DOING part…
This is especially true with exercise and nutrition.
Most people know that eating fast food isn’t going to support their health goals…
Most people know that working out just three times per week will dramatically improve their fitness and even longevity…
Then, why is it so hard to do those things…consistently?
Doing what needs to be done to achieve the goal is the other half of the battle, isn’t it?
I do business coaching for fitness business owners around the globe.  It doesn’t matter if they’re in Louisville or Lebanon…they all face the same struggles.
It might shock you to know that the number one struggle a fitness business owner has is NOT getting new clients… It’s getting clients to show up!
Forget about the new Google or Facebook algorithms, local competition, or managing employees and operations.  
Getting clients to attend their workouts regularly is actually the “big mystery.”
So, if you struggle being consistent with your workouts…
You’re normal.
Now, let’s not use that as an excuse though…
Because it’s also normal in this country to be overweight and die of a totally preventable disease!  :-0
Just understand that it’s OK to struggle with consistency.
What’s not OK (at least in my opinion) is totally give up on yourself!  
Instead, look for ways to get a little bit better each day/week/month/year.
If you haven’t been getting to the gym it’s OK to start with one day per week.  Lock it in your schedule and make that the day you show up each week – kinda like date night.  🙂
If you’ve been coming 2 times per week, but you really want to come 3…make it happen by planning your week ahead of time and making a commitment to yourself to SHOW UP.  
If something that’s truly out of your control jacks up your schedule, don’t beat yourself up over it.  Just find a different day/time that you can make it work, and if all else fails…do a simple home workout.  Just do something!
Knowing is half the battle.
Doing is the other half.
Now you know…so just do it.  😉
Justin Yule

By |2018-02-28T18:43:11+00:00February 28th, 2018|Education|0 Comments

About the Author:

Husband. Dog Dad. Author. Coach. Entrepreneur. Transformation Specialist. Justin Yule is the founder, president, and chief transformation officer of The Transformation Club. In addition, he serves fitness professionals worldwide as a business coach and subject-matter expert. Justin is the co-author of the best-selling book, The Transformation Book, as well as the author of the fictional tale, The Transformation Path. He is also the co-host of The Transformation Show podcast. Justin has a bachelor of science degree in physical education with a concentration in adult fitness and holds multiple specialty training certifications in fitness. He has been educating, motivating, and inspiring clients to become the best version of themselves since 1997.

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