The 3 S's

Life-changing results… Everyone wants them… Few get them…
Why?
Note, this lesson can apply to any area of your life – fitness, finances, family, friends, fun…any other f’s? ;-b
But, since my area of expertise is weight loss and Fitness, I’ll go with that…
Also, the foundation of this lesson (the 3 S’s) comes from Tony Robbins.
According to the CDC, over 70% of Americans are overweight! WOW!!
38% of them are considered obese! YIKES!!
Yet, when you Google “weight loss programs” you get 31,500,000 results.
Clearly there’s not a lack of information out there.
There are lots of STRATEGIES.
YES! Much of them are conflicting and confusing, and it’s hard to know who to trust…
So, obviously, you need to have a proven strategy – shameless plug (not the point of this newsletter) coming…
The Transformation Book is our PROVEN strategy, and we can now proudly say several people have just taken that book and dramatically changed their lives, including weight losses of 10, 20 and even 40+ pounds in only a few months!
HOWEVER, while having the right strategy is important – even life changing – it often isn’t enough…
Why?
STORY.
The stories we tell ourselves have more power than the best strategies.
In my line of work, I hear stories like:

“I’m big boned.”
“I have bad genetics.”
“My metabolism sucks.”
“I don’t have time.”
“I can’t afford it.”

These are the storylines unsuccessful people get caught up in.
It reminds me of my dear friend Jennifer Grant’s book Dying to Be Good Enough (another plug for a great book ;-b)
In it, she talks about how she let her childhood stories (which she shares in detail) dictate her adult life leaving her with the belief, “I’m not good enough, nobody likes me, so why even bother?”
So long as she hung on to her story (generally the “safe” thing to do) her life wasn’t going to change…
And, that leads me to STATE.
Think of your state of being as the energy you have towards something, the “zone” you’re in.
When you’re stuck in your crappy story or you’re just no surrounding yourself with supportive people…you’re not living in a very good state. And, when that’s the case, no matter what you do nothing seems to work.
Have you been there? I have.
So, here’s basically what we need to do:

Find a community of people that will help you alter your STATE
See that your STORY is in the past and doesn’t control your present and should have no bearing on your future
Implement the proven strategies to achieve the results you desire

This is what I’ve found to work for so many clients; this is what I’m so passionate about creating and doing for people…

I believe being part of The Transformation Club community literally alters your STATE.
It helps you let go of your STORY and replace it with a new one (It won’t change your past, but it will alter your present, and help create an amazing future).
And, it provides the proven STRATEGY to lose weight, get in great shape, and become the BEST version of YOU!

I suppose this lesson did turn into a plug for The Transformation Club…
Oh well, I believe it’s well-deserved. 😉
Don’t let those summer stories hold you back:

“I’m traveling a bunch.”
“I’ve got so much going on with the kids.”
“I’m going to exercise outside more.”

I’ve heard them all.
They rarely end well.
By the end of the summer, most of these people have packed on the BBQ TEN – they gain 10 pounds in the 10 weeks of summer!!!!!!!!!!

Alter your STATE.
Change your STORY.
Follow a proven STRATEGY.

Good luck, and remember, my TEAM and I are here to coach you along the way. You just have to ask.
P.S. – You can get great results AND still have a blast this summer with our 6-week 20-pound Challenge.
Justin Yule, BS, CPT, MTE, FMSC
President and Chief Transformation officer
The Transformation Club