Opportunity Cost

As someone who’s owned a business for almost 10 years and was a commissioned employee for most the previous 12, I’ve had my fair share of conversations with people about price…

It’s a big obstacle for many people.

Now, I could go on a rant about price vs value or I could talk about priorities, but I won’t go there today.  😉

What I want to talk about is the cost of NOT doing something…

And, by the way, this doesn’t just apply to NOT joining a fitness program.  In fact, that’s not even what I really want to talk about today.

According to the almighty Google, opportunity cost is the loss of potential gain from other alternatives when one alternative is chosen.  

For example, money in your savings account represents an opportunity cost in terms of potential investment gains.  Sure, you could lose the money with a poor investment, but you’ll never make the gains in your savings account that you could with a solid investment…

Nobody said there wasn’t a risk involved.

What’s the cost of NOT quitting the job you hate to start the business of your dreams?

What’s the cost of NOT turning off the TV to go to sleep an hour (or two) earlier?

And, yes, what’s the cost of NOT investing in your health now to spend that money on ________?

I just think it’s important to stop and really think about the costs that come with the things we do AND the things we don’t…

…and, the cost is often NOT about money.

I’m actually weighing out some opportunities myself right now…

Please let me know your thoughts on this one, and if you have a transformational story you’d like to share that came as a result of you giving up one thing that you valued for something that turned out to be much more valuable I’d love to hear it.


Justin Yule

By |2019-05-08T15:12:04+00:00May 8th, 2019|Personal Development|0 Comments

About the Author:

Husband. Dog Dad. Author. Coach. Entrepreneur. Transformation Specialist. Justin Yule is the founder, president, and chief transformation officer of The Transformation Club. In addition, he serves fitness professionals worldwide as a business coach and subject-matter expert. Justin is the co-author of the best-selling book, The Transformation Book, as well as the author of the fictional tale, The Transformation Path. He is also the co-host of The Transformation Show podcast. Justin has a bachelor of science degree in physical education with a concentration in adult fitness and holds multiple specialty training certifications in fitness. He has been educating, motivating, and inspiring clients to become the best version of themselves since 1997.

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