Frustrated with Fitness – Part 2

Yesterday, I addressed the most common answer to a recent survey question:

When it comes to your health and fitness, what is your biggest frustration?  

The most common answer took some form of “not seeing results” or “not seeing results fast enough.”

You can read my thoughts/advice on the subject here.

Today, I’m going to address the second most common frustration – cost.

Since I’ve made my living for over two decades as a health and fitness professional, I’m going to do my best here to be as unbiased as possible.  ;-b

I do get it.  

Yes, organic food costs more than “regular” food – a fun topic in and of itself.  

Supplements become a new added expense.

And, yes, hiring a coach (trainer, nutritionist, massage therapist, chiropractor, etc.) is an additional cost.

But, we also need to look at the flip side – the cost associated with being sick and out of shape…

Now, I know as humans we tend to not focus so much on future costs, especially when now money is limited.  It’s the same for many with investing – compound interest sounds great, but there’s also living right now…

So, for the sake of this post, I think I’ll leave the whole compounding unhealthiness thing alone.

How about I address one way to look at affording the healthier lifestyle and some ways to do things with no financial cost?

Let’s start with affording that extra stuff you might want – healthier foods, supplements, coach, etc.

I’ll start by saying that I don’t know YOUR situation.  I’m going to speak in very general terms.

As a two-decade fitness professional, I’ve heard countless times “I can’t afford it.”

And, in some cases, that’s true, but in most, it simply isn’t…

Most of the time it’s not a case of “I can’t afford it,” but rather a case of “I choose X over it.”

X is anything and everything that’s not an absolute necessity that we spend money on.  

  • For some, that’s a nicer car.  
  • For others, it’s dining out and having drinks with friends every week or month.  
  • For someone else, it’s private school instead of public school.  
  • Maybe it’s always having the latest and greatest iPhone – they get you on that damn upgrade!  BTW, I’m still rocking the 6 – no payment baby!!
  • The list goes on and on.

Just like the time excuse where it would better serve us to say, “I choose to spend my time doing X instead of Y,” we all need to get better at saying, “I choose to spend my money on X instead of Y.”

Here’s one example in my life…

I drive a 2001 Honda Civic.  Janell drives a 2011 Ford Fusion.  Both are paid off.

While it suits me perfectly fine, the truth is, I’d much rather have a nicer car.  It’s not a status thing at all for me, but I would like some modern features like CarPlay so I can listen to podcasts without my headphones. ;-b  I wouldn’t mind a little more power, too!

Right now, I have two vehicles on my wishlist – a Dodge Ram (had one previously and LOVED it) and a Dodge Hellcat (purely for its

badassness and because I’ve always wanted a badass Dodge like the Duke boys!).


I don’t have either of them right now because I CHOOSE several other things instead.  


Sure, I could say I can’t afford them.  In a sense, I can’t…


I can’t afford them AND the other things I deem to be more important, namely my health and fitness where, besides my mortgage (the amount being another choice), most of my money goes.


Yes, I don’t have the kid expense.  Another choice.


Now, before I get anyone fired up and pissy with me about meddling with their personal finances and decisions, let me explain why I started off down this rabbit hole…


I simply want us all to start thinking outside the box and without our natural tendencies – aka, limiting beliefs.


So, can we agree that we CHOOSE how we spend our money?




Now, what if I CHOOSE to have/do all the other things and, because of that, I can’t afford to put more money towards my health and fitness?


Let’s go there…


There are a TON of ways to improve your health and fitness without spending a dime. In fact, there are ways to actually SAVE money.


For one, nutrition.  While you might choose to skip the more costly organic foods, you can certainly cut some of the junk food and drinks out.  That alone will have a significant impact on both the health of your body and your budget!


Sleep is a HUGE one.  Turn off the TV and go to bed an hour earlier. It will change your life.  It definitely changed mine!


How about training?

Well, walking is free.  

Push-ups and squats are free.


There are a ton of decent free workouts that you can find online.  I’ve provided some on this blog. If you want another one just hit let me know.


Of course, here’s where people say things like, “I don’t have the discipline to do it on my own.”


I feel ya.  I wouldn’t be in business if that weren’t true. 😉


However, that’s a CHOICE.  


If you know you won’t do it on your own then you need to make a choice – not improve your health or alter your spending (i.e., give up something to hire a coach).  


By the way, I’ve literally had people cancel their cable so they could train with me!  And, that was before Netflix. 😉


The same goes true for the very valid concern of, “I don’t want to get hurt.  I have several limitations and need a professional.”


Make a different choice.


Hey, right now I’m working with a physical therapist.  I don’t love the $90/session, but it’s important to me so for the time being I need to adjust my spending/investing by about $360/month.


It’s a choice.


To wrap this up, if you WANT to add something to your life to improve your health (better food, supplements, coach, other), here’s a simple exercise for you:

  • Look through your credit card and bank statements for the last few months and see if there are things that you could trade in for your health going forward.


If there aren’t trades you’re willing to make then I have to say you really don’t WANT to improve your health…


OUCH!  That will probably cause a few unsubscribes.


Now, if there legitimately aren’t trades that can be made, then we need to get creative.  I’m happy to brainstorm ideas with you. Just let me know.


At the end of the day, I want to do what I can as a coach and advisor to help you become the best version of you.  Let me know how I can best support you. Same goes for Janell. Together, we can come up with some pretty good ideas for you.  🙂


Justin Yule

By |2019-05-14T13:50:01+00:00May 14th, 2019|Motivation, Personal Development|0 Comments

About the Author:

Husband. Dog Dad. Author. Coach. Entrepreneur. Transformation Specialist. Justin Yule is the founder, president, and chief transformation officer of The Transformation Club. In addition, he serves fitness professionals worldwide as a business coach and subject-matter expert. Justin is the co-author of the best-selling book, The Transformation Book, as well as the author of the fictional tale, The Transformation Path. He is also the co-host of The Transformation Show podcast. Justin has a bachelor of science degree in physical education with a concentration in adult fitness and holds multiple specialty training certifications in fitness. He has been educating, motivating, and inspiring clients to become the best version of themselves since 1997.

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