Famous Napkin Idea

I’m sure you’ve heard stories of someone scribbling an idea on the back of a napkin that eventually turned into something extraordinary…
Famous ones include Southwest Airlines, “Harry Potter,” the MRI machine, and “Shark Week.”
Well, in January, 2013, Janell and I were sitting in a coffee shop when she shared an idea on a napkin that changed the course of our business and has now helped literally TENS OF THOUSANDS of people around the world…
The funny thing is, that was never the intention.
In fact, it was something that she wanted her and I to do to improve our health and maybe shed some stubborn fat…
But, then she had a genius idea and asked, “Do you think some of our clients would want to do it with us?”
I had no idea, but I figured we could ask…
So, Janell got to work on getting everything out of her head and into a Word document that we could share.  Of course, once she got going she just kept going and a full blown manual and recipe guide was created – the original 21-Day Detox Challenge was born!
I loaded it up online and put together a few emails to our clients and newsletter list…
150 people signed up!
The results were far greater than either of us ever imagined:

  • Better Sleep
  • Eliminated Hot Flashes
  • Got Off Medication
  • Decreased/Eliminated Chronic Pain
  • Better Digestion
  • Flatter Belly
  • Reduced Acne
  • Improved Relationships With Food (Less Cravings)
  • Enhanced My Relationship With My Spouse
  • Never Hungry
  • More Energy
  • Had Fun Trying New Recipes
  • Pants Fell Off
  • People Notice More Happiness
  • Kids Go It Into It And Want To Eat Healthy Now!!!!!

Now those are results to get excited about, right?
Oh, and let’s not forget that the average weight loss per participant is 7 pounds (In as little as 7 days) with several people losing 2-3 times that in only a three weeks!!!!!!!
Since then, thousands of people have been coached through the 21-Day Detox Challenge by Janell, hundreds of trainers have purchased the program to use with their clients, and even a few knockoffs have been created.
Janell has also made numerous updates in her never-ending quest to make it the best program of its kind available…
And, it all started on a napkin!
Justin Yule, BS, CPT, MTS, FMSC
President & Chief Transformation Officer
The Transformation Club
P.S. – I’m incredibly proud of what Janell created.  The 21-Day Detox Challenge has helped so many people achieve incredible, life-changing results.  🙂

By |2018-05-01T22:22:33+00:00May 1st, 2018|Nutrition|0 Comments

About the Author:

Husband. Dog Dad. Author. Coach. Entrepreneur. Transformation Specialist. Justin Yule is the founder, president, and chief transformation officer of The Transformation Club. In addition, he serves fitness professionals worldwide as a business coach and subject-matter expert. Justin is the co-author of the best-selling book, The Transformation Book, as well as the author of the fictional tale, The Transformation Path. He is also the co-host of The Transformation Show podcast. Justin has a bachelor of science degree in physical education with a concentration in adult fitness and holds multiple specialty training certifications in fitness. He has been educating, motivating, and inspiring clients to become the best version of themselves since 1997.

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